Last year I blogged about why Training companies are adopting eLearning. There are reasons other than their clients demanding it. Reflecting on my conversations with Training Providers over the last six months, I’ve made a list of the top 7 reasons for them to adopt eLearning
1. Client Demand: The provider’s clients have started demanding eLearning solutions (naturally training providers want to retain them). This is a pure survival and growth reason which I blogged about earlier. Undoubtedly, in the current economic climate there is a BIG push for training providers to move towards eLearning.
2. Provider Margins: Margins on instructor led courses are being eroded. Training Providers are reporting ever decreasing margins on instructor led sessions. eLearning offers training providers fantastic margins and is easy to manage and deliver.
3. Cost of Training Delivery: To reduce cost of delivery for training companies and their clients. This is mentioned universally and has come into focus even more due to the recession where budgetary constraints (especially on travel) have impacted the up-take of classroom training in big way
4. Flexibility: Increase flexibility of access (anytime, anywhere). Most training providers mention it’s becoming difficult for clients to pull employees out of their jobs for 2 day+ instructor-led sessions. With managers forced to do more with less people (many companies have made staffing cut backs), letting anyone leave the business for even a day can become difficult.
5. Increase delivery options: Blended learning options to cater to the unique requirements of different clients. Some clients want more eLearning and some want less of it, others want mobile learning. This helps training providers reach client companies who otherwise had not been able to afford their classroom training - opening up a new stream of business.
6. It is better now: eLearning has improved since they last considered it. There is NO doubt about this; eLearning has come a long way. Whereas in the past, ELearning modules were simple page-turners the industry is now able to provide a wide range of instructional experiences, both interactive and online.
7. Am I late: Don’t want to miss the boat. Well none of our prospects said this but it seems to be the overriding feeling amongst training providers. All of them realise that the days of classroom-training only are limited and they’d better start now.
Please feel free to write a comment here or email me at [email protected] if you would like to discuss your eLearning strategy.
Tel 0845 5430229
