Author Profile Picture
Brad Batesole

Madecraft

Founding Partner

From counting completions to driving revenue: The essential L&D skill set

L&D leaders are no longer judged on how many courses they run or who attends. They're solving business problems, proving ROI, and making learning work in the flow of everyday life. Brad Batesole of Madecraft explores this fundamental shift and the skills required to succeed as a talent development professional today.
person standing on mountain

Recent research from ATD points to an industry in the middle of a real shift. Modern talent development professionals in the US are bringing home an average salary of over $101k, with a median of $95k. It’s also an industry with depth of both experience and education. More than half of those surveyed had over 10 years in their chosen field, and 53% held a postgraduate degree.

While these numbers show how educated, experienced and well-compensated L&D pros are, they don’t surface how much the role has changed. 

L&D leaders now have the tools to empower employees, align with broader organisational objectives, and prove ROI in ways they’ve never been able to before.

From training administrator to business driver

L&D has often been measured by attendance at courses or workshops, but we’ve moved way beyond taking notes from PowerPoint or a bunch of quick scenario roleplays. It’s no longer about pushing people through modules and workshops they’re not really engaged in. 

Businesses want to see faster onboarding processes, stronger metrics, fewer mistakes and more effective teams. L&D leaders who identify the capability gaps that are holding a business back are well placed to find the learning that actually fixes them.

The new skill set for L&D leaders

So, what does it actually take to make this shift? The L&D leaders succeeding in 2026 aren’t just knowledgeable about learning theory, they’re building an entirely different toolbox.

Business acumen is non-negotiable. Today’s L&D leaders need to understand P&Ls, revenue drivers, and what employee turnover actually costs. When you can speak the language of business outcomes rather than training outputs, you earn a seat at the strategic table.

L&D leaders are also using data to measure what really matters: Did that sales training impact quarterly results? Did leadership development reduce turnover? Connecting learning to measurable business outcomes is what transforms you into a strategic partner.

Technology fluency is equally critical. L&D leaders must lean into AI to personalise learning pathways, improve course discovery, and help vet providers, but also know when human expertise matters most.

Add strategic thinking, stakeholder management, and genuine empathy for overwhelmed employees, and you’ve got the formula just right.

The real cost of disengagement

In 2025, only 32% of US employees were engaged in their work, costing the US economy approximately $2 trillion in lost productivity, according to Gallup’s research.

When two-thirds of your team is present but checked out, productivity collapses, morale tanks and your best people start plotting their escape. The L&D leaders who understand this are solving a business crisis that’s bleeding companies dry.

Learning in the flow of life

Rather than expensive, multi-day courses that drag people away from their day job,  it’s bite-sized, expert-led training that’s the future. Making learning a daily habit rather than a disruption means employees can engage with it on their own terms and fit it into the moments that work for them.

Imagine completing a quick module on your phone while waiting to pick up the kids. Or sinking into the sofa in the evening, swapping doom scrolling for knowledge scrolling. Maybe even squeezing in a lesson while the kettle boils and you’re having a biscuit.

Turning your strategy into reality

The L&D leaders doing this successfully are building learning ‘ecosystems.’ They’re connecting managers, leaders and teams so that learning becomes a part of workplace culture instead of a side quest. By connecting development directly to business outcomes – revenue, retention, and productivity – they can clearly demonstrate to senior leadership that learning isn’t just a cost but an investment with measurable returns.

The best L&D leaders aren’t waiting for permission to experiment. They’re making sure learning develops around people’s busy day-to-day lives, and doesn’t add to the never-ending overwhelm.

Employees are often juggling countless tasks. When L&D leaders advocate for platforms and strategies that turn learning into a daily habit rather than a disruption, employees engage on their own terms and fit it into the moments that work for them.

The old ways are no longer considered best practice. By actively challenging them and forging new paths, L&D leaders are proving themselves vital assets to any business.

Redefining L&D

Learning done right drives real business results. It improves performance across teams, supports sustainable organisational growth, builds career pathways and builds a loyal workforce.

Plus, you can measure the impact in higher revenue, stronger staff retention and consistent delivery. Progressive L&D leaders are steering the ship, shaping a future-ready workforce and ensuring businesses thrive as the world keeps changing. 

Most of us started out measuring completions because that’s what we had available. But if you’re ready to shift toward L&D for business impact, start by asking yourself: what would success actually look like for your organisation? Once you’ve got that answer, the path forward gets a lot clearer.

Newsletter Subscription

Elevate your L&D expertise by subscribing to TrainingZone’s newsletter! Get curated insights, premium reports, and event updates from industry leaders.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
Email*
Privacy*
Additional Options