How to create and benefit from your own personal brand is the subject of a talk by international motivational speaker Nicky Pattinson on 23 January.

Ms Pattinson will be talking about her views on personal branding and motivation at the conference centre at Leeds United Football Ground.

She has won plaudits from senior figures at some prestigious corporate brands, including Porsche and Sony Ericsson. The global marketing director of a leading brand will appear with Ms Pattinson as a surprise special guest, alongside Julian Kynaston, director of Leeds-based Propaganda.

"Although 'personal branding' might sound a bit unreal to some people, it's about being yourself and conveying that to other people in a way that they won't forget you. It can make the difference between appearing to be just one of the crowd and a whole new way of being perceived. The impact at work, in business or when networking can be enormous," she said.

For more information about the talk go to: http://www.hiyaitsnicky.com/events/index.html?page=2