Lorien Customer Focus (LCF), is set to run two, free, half-day seminars at its central London offices next month.

The seminars, at 9.30am on 22nd and 23rd June, will feature the results of LCF’s research into customer care and retention and a demonstration of its Key Account Loyalty (KAL) methodology.

LCF developed KAL as a way of helping companies nurture their relationship with, and protect their investment in that small proportion of their customer base that provides the highest proportion of their revenue.

Russell Bradshaw, a research consultant with LCF, said that research showed that two-thrds of customers change allegiance because of perceived supplier indifference.

“KAL assessment is designed to measure, analyse and enhance the quality of individual business-to-business relationships,” he said.

“An organisation that is prepared to listen to feedback from KAL and act on the findings should maximise customer retention as well as reduce the costs involved in serving customers."

Places at the seminars are limited, to reserve a place, please contact Jayne Atkinson on 01753 762736 or email jayne.atkinson@lorien.co.uk