Straight and serious, down to earth and honest or zany and fun? What is it that HR managers look for in a training and consultancy provider?
Some background: we are a long established company with lots of creditable clients and case studies with excellent and well known trainers. Yet our programmes are inspiring, fun and valuable to delegates.
We are debating our brand image and I wondered what HR managers look for - a trustworthy straight laced company or a more open and vibrant approach?
Lastly what makes you pick one training provider over another?

Yuen lin Ip