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Seb Anthony

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Trends

Trend management seeks to help organizations identify, analyze, and respond to emerging market trends and consumer behaviors. While not a formally established theory with extensive academic literature, the concept encompasses strategic practices businesses use to stay competitive and adapt to changing market conditions.
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Has anyone ever heard of a management theory concerning “Trend Management”? I have looked on various web resources but not found anything on this?

Help please!
Kevin Rafferty

Has anyone ever heard of a management theory concerning "Trend Management"? I have looked on various web resources but not found anything on this?

Help please!
Kevin Rafferty

One Response

  1. made up name?
    Kevin

    I’ve done a quick search on the Birkbeck social sciences bibliography and it comes up with thousands of records – but I doubt they’re what you want. What’s the context?

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