3 Responses

1. company name

   Hi 

   Pronunciation: im-ˈpel

   Function: transitive verb

   Inflected Form(s): im·pelled; im·pel·ling

    

   Etymology: Middle English impellen, from Latin impellere, from in- + pellere to drive 

    

   Date: 15th century

   1 : to urge or drive forward or on by or as if by the exertion of strong moral pressure

   Strong moral pressure?  Not too sure if I like the sound of that!  🙂

    

   Ian

    

    

    

    

2. Not all too sure

   I agree with Ian. It is not very catchy either. You want to choose something that grabs your attention and I am not sure Impel does that for the right reasons.

   Sinead

3. Customer focus?

   Hi Mark

   Who will be buying the training eg who are your key market?  I think this makes a big difference when you are naming a company.  If your training is aimed at a corporate buyer then I think the company name is less of an issue, but if it’s aimed at individuals attending ‘back to work’ training then it needs to be accessible and meaningful to them – or so abstract that it doesn’t matter!

   If you’re in the welfare to work ‘back to work’ arena then I’m sure you know what you’re up against – names are very important!

   What is the thinking behind Impel?  Usually a lot of thought and pain goes into choosing a name, so I don’t think you arrived at this overnight.  Give us the thought process and I’d be happy to comment further.

   Kind regards.

   Stephanie