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Garry Platt

EEF

Senior Consultant

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Bouba/kiki Effect

The bouba/kiki effect is a psychological phenomenon where people associate rounded shapes with the word "bouba" and angular shapes with the word "kiki," suggesting a natural connection between sound and visual form that transcends language and culture.
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http://en.wikipedia.org/wiki/Bouba/kiki_effect

http://en.wikipedia.org/wiki/Bouba/kiki_effect

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