Trainers who focus on delivery of training or coaching have a product or experience that they provide. Clients like it (or not) and make purchasing decisions accordingly. The trainer then has to then continue with that product/experience which has both upsides (they enhance their reputation in that area) and downsides (people stop considering them for other things).
As an invisible trainer, I am a master of disguise! Yes, I have a personal style/brand but my product is different every time. I don’t get stuck in box or typecast in any way. I do not have ‘product’ to protect and as such can consider a much wider range of solutions to the needs that have been identified.
Yes, sometimes a workshop is the best solution, and I can design that (I can even run it if you REALLY want). But as an invisible trainer, I can also design distance learning workbooks, self-directed programmes based around practical activities and coaching and 90-minute modules. At the end of last year, I even designed a procedures manual to supplement a series of short seminars, as this was considered to the best solution.
As a master of disguise, no job is ever the same as another. I never get bored, and I rarely get typecast. Gosh I love my work!
Sheridan Webb - The Invisible Trainer
