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Garry Platt

EEF

Senior Consultant

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‘We remember 10% of what we hear, 20% of what we read, 50% of what we do’ is a 100% BS!

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I suspect that you’ve heard this pearl of wisdom before; that we remember 10% of what we hear, 20% of what we read, 50% of what we do. It turns out this is simply not true. This web site illustrates that this factoid is in fact some badly mangled research that does support this supposition at all.

Read and enjoy:

http://www.visualbeing.com/2005/07/08/forget-what-youve-heard-about-remembering/
 

3 Responses

  1. another myth busted…

    Hi Garry

    Thanks for sharing this

    Other links about this include:

    http://rapidbi.com/management/dale-cone-of-experience-misleading-quotes/

    http://www.willatworklearning.com/2006/05/people_remember.html

    http://web.archive.org/web/20001210132300/http://www.3m.com/meetingnetwork/presentations/pmag_visualsstudy.html

    http://www.indiana.edu/~molpage/Cone%20of%20Experience_text.pdf – good academic review

    Its so easy for people in our "industry" to take a concept and demonstrate it as fact, When looking into this a couple of years ago I bought the original publication – a fascinating read, if dated!

  2. Learning myths

    Donald Taylor ‘de-bunked’ this myth right here on TrainingZone a couple of years ago!

    You only remember 10% of what you read…

    https://www.trainingzone.co.uk/item/185067

    It started a mini series of debunking, called Modern Myths of Learning, which included

    You only use 10% of your brain:

    https://www.trainingzone.co.uk/item/186780

    And the Creative Right Brain

    https://www.trainingzone.co.uk/topic/strategy/modern-myths-learning-creative-right-brain

    And, of course, there’s Martin Shovel’s feature and splendid animation on the Mehrabian myth:

    https://www.trainingzone.co.uk/item/184720

    Enjoy!

  3. I like

    I like the way it was interpret and analyze, but I am pretty sure that these devision can make other people to be confuse, specially thos who have not idea at all. Anyway, this is absolutely good for me.

    folding doors

     

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Garry Platt

Senior Consultant

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