When you are just starting out as a freelancer or when times are tough there is a big temptation to take any piece of work that comes along regardless of its value. But there are many good reasons why you should only charge what you are worth:

- Low day rates will not pay the bills

- You will have to work more days to achieve your financial targets

- When a great piece of high value, rewarding work comes along you won’t be available to do it

- Your confidence and motivation will become eroded as you get stuck in the trap of low value work

So you need to stick to your guns and charge what you are worth right from the start!