Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will:

- Steamline and sharpen up your marketing activity – you will be clear
about who your target market is and where to find them

- Enable you to charge a premium for your expert knowledge and skill

- Get clients to seek you out and come to you rather than the other way round!