Hi folks,
Looking for some inspiration/hints/tips/stories around marketing e-learning internally in organisations. Both at the higher level of general e-learning and specific initiatives around specific e-learning interventions.
I want desperately to get away from 'push' (The ''Why won't people engage with our fantastically sophisticated, witty and clever e-learning solutions model) to more 'pull' from our staff. I am also really wanting to promote Just In Time and Informal learning.
My organisation is 11,000 strong (and reducing quickly!), public sector and firmly entrenched in a "learning means a trainer-led day out at the learning Centre with a nice lunch" mentality.
Look forward to hearing from you all.
9 Responses
Subject areas?
Hi James
You didn’t mention the subject areas you are interested in?
Not that specific
…really. But if it gets the juices going how about a range of packages to support staff through the massive restructure/downsizing/axe wielding we could well be facing very shortly?
Blimey
“massive restructure/downsizing/axe wielding we could well be facing very shortly?”
I am guessing that if I was faced with the above the last thing I would want to be doing is e learning!
I would explore Communities of Practice and Mobile Learning (for inspirational / motivational messages that will be needed I am guessing!). SkillPill are very good for mobile and your IT should be abale to help you with a site you could use to set up communities. (I run 4 Communities so happy to help if I can)
A Mentoring Scheme would also help and this is easily “bought in” if you don’t have specialists within your organisation.
Regards
Steve
Give Them A Reward
As crazy as it sounds, we found that when there was a "certificate of completion" offered for the various tracks more people went through and completed these on their own. Participation in using e-learning increased, when someone in one of the offices completed a track and received a certificate, all the sudden everyone else in the office was going through and completing the same track.
Now by no means am I saying this is the right reason for them to go through the various tracks, however, people love having certificates on their walls showing their accomplishments.
tiny tips
James
Alchemy send out a weekly management tip to all subscribers: this isn’t hugely sophisticated, so it is a minute read at most for receipients. It may be a "did you know" or a little parable or event a question that then links to the relevant topic (http://www.peoplealchemy.co.uk isn’t pure elearning, it is a "management toolkit").
This historically produces a flurry of visits to the site by registered people, many of whom go through the whole section of the relevant topic.
You could use this approach for specific initiatives as well as general usage.
I hope this helps
Rus
Embedding E-learning into the Mindset of the Organisation
I’ve never really been a fan of "marketing" e-learning internally, as with so many different types of learner, with different needs and aspirations, it’s always going to be a hard slog and marketing campaigns take up a lot of resource time.
Instead, I’ve always favoured a steady approach to embedding e-learning resources into the mindset of the organisation.
If you haven’t already started to blended e-learning with other methods, then now is a good time to start. But don’t just add one or two modules to an existing programme – your audience will see straight through this. Instead, project-by-project, redesign these programmes to create meaningful blends.
Also look for opportunities to link specific courses to things that are going on in your organisation. If you have an intranet, have links put on specific pages, where you offer useful related content. I spot things I can relate to one or more e-learning courses almost on a daily basis.
Whenever you get training requests, first of all consider, whether the enquirer could get cracking straightaway with an e-learning module, while you search out a face-to-face course or they are waiting for the next time a certain programme is run. If you’re feeling brave, insist they try the e-learning course first, then come back to you with a list of the specific things they still have gaps in.
Do also take a long and hard look at your e-learning portfolio. If there are modules that never get used – and don’t appear to fit with your oranisation and its everyday needs, consider de-activating them. I’ve found that the more focused the portfolio, the less daunting content selection will be. And if it looks relevant, people will not be so quick to dismiss it. If you find you have content that overlaps or even duplicates, then try to remove any possible sources of confusion. Learners get quickly frustrated if, when faced with unclear choices, they make the wrong initial selection.
Re-designing offerings
Hi James. We’re in the middle of re-designing our management procedural offerings and have built the face to face training to complement e-learning. E.g. Managing Sickness Absence is an e-module with procedural and process input. This is supported by a half day around skills of the manager in this situation. It’ll take an age to ’embed’; it will, however, raise awareness of the elearning.
some ideas
Based on my experience implementing elearning in organisations in Australia, here are some thoughts:
Lots of great advice!
Wow thats a lot of brilliant tips there.
If I may add a few…
The main thing is for all stakeholders to understand what e-learning entails to be comfortable and enthusiastic about it. If the Managers aren’t enthused then the rest of the workforce is unlikely to be either. Setting up a bit of departmental competition is always a good idea!
Hope these tips were helpful!
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