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Apple’s ‘Bendgate’ – E-Learning is a better strategy to avoid product failures

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E-learning

Oooooh it is bending, it is Iphone, it is Apple, Steve Jobs.

It happens with any designer, manufacturer, developer even it has happened with Steve Jobs too in 2010 with Iphone 4 the ‘Antenagate’. To the world at large Steve Jobs is known as a meticulous product manager but still Iphone 4 Antenagate is a reality. In general, people bother about product looks from outside; Steve Jobs was a person who also cares about inside looks. So it is not just about how meticulous you are, how skilled full developers and designers you have and what quality of material you use; it is also about how much you and your entire team is aware of possible product failures.

Case: Let’s discuss a case of an e-learning course to educate chemical and physical characteristics of raw materials used in the development of various products.

Course Requirements - Client asked to develop a course describing chemical and physical features of materials to be used in product development like plastic, silicon, metals etc. This helps new executive engineers to enhance and recall their knowledge on materials that company may use in present and future product developments. It is like training Java to new software developers who already learned it in their academics.

Course Purpose - To enable learners develop products with least possibility of hardware failures.

Learning Solution - Following are the key aspects of the course requirement:

  • Implementation of training every time new designers and engineers are recruited
  • Hiring expert trainers to provide quality training
  • Establishment of Infrastructure to conduct training programs
  • Allocating required Budget
  • Managing training programs at various locations around the globe


Considering above list of requirement, an e-learning course is proposed; following are the list of benefits:

  • The course was developed with the help of experienced instructional designer, visualizers, in-house contract based SMEs and client side engineers.
  • It is posted on company LMS from where it is implemented to learners distributed at various locations around the globe.
  • LMS helps to track and grade leaners as per their performances
  • Greater control on content and quality
  • Cost effective

Scope of the course: It was purely a technical course dealing two aspects of each raw material i.e. basic chemical and physical features and their performances as per the specified product design.

Example: Basic chemical and physical features of silicon are described with the help of appropriate images and simple plain content using interactive presentation strategies. In next stage, course explains best possible dimensions and strength configurations of the material to be maintained in products to be developed and achieve business objectives like cost, durability and performance.

Learning and Business Results - The e-learning course has helped learners to increase their understanding on materials and develop cheaper and better products. In result, hardware defects has been reduced significantly and helped to build brand as one of the best product makers.

Conclusion - It is very important to understand basic details of raw materials for all decision makers who are directly related with product development. E-learning is considered as the best strategic tool to educate or train resources and achieve better business results.

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