As both CEO and Head Trainer, and with over 15 years cold calling experience at board level,  Anthony Maddalena is a trainer who is dedicated to driving away the fear and mythology often surrounding this most vital of business activities!

An enthusiastic advocate of utilising Eastern psychological practices to enhance positive behaviour, and break self-limiting patterns his proven cold calling training methodology has assisted numerous cold-callers around the world to fully release the potential in their cold calling.

Anthony created and developed his PowerCall methodology “on-the-job”, starting out as a Customer Development Representative at OneSource Information Services (now Avention) and progressing to Global Head of Sales Development responsible for driving the performance of OneSource’s international telemarketing teams, in the US, India and Singapore, with unprecedented results!

He is keen to share his straight- forward jargon- free recipe for success with all those wishing to take their cold calling to the next-level.

Driven by a passion to assist others to develop with his cold calling training solutions, his greatest reward has been to see PowerCall telemarketing training workshops generate the same levels of enthusiasm and positive results whether delivered at home, or across the globe!

Anthony is proud to be a Fellow of the Institute of Sales and Marketing Management, the UK’s prestigious and only official body representing best practice for sales professionals.

Anthony also offers transformative communication skills and negotiation skills training and coaching programmes.

Over the years Anthony’s cold calling training clients have included Vodafone UK, Microsoft, Ericsson IPX, OneSource (USA/India), Dow Jones International, TNT Post, Unify Communications and Info Group (USA).