Dr Daniel Prior is Director of the Executive MBA at Cranfield School of Management. Before re-joining academia in 2009, Dr Prior held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. Dr Prior is a Senior Fellow of the Higher Education Academy,  a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing Association and a Member of the Academy of Management (USA).