Play Consulting is a digital product innovation studio based in London and Dublin. Founded in March 2014 by Marcus Thornley, it’s grown to a team of 22 people, with alumni from EA, PopCap and Mind Candy. Play’s built on the belief that game techniques can be used to create habits that help people achieve their goals. Play’s mission is to create digital products that help individuals make great decisions and build positive behaviours.  For more information about Play Consulting, visit: http://www.play-consult.co.uk/