With more than 10 years' experience in B2C and B2B marketing, Melanie has a proven track record in building marketing and PR strategies for technology and automotive brands.

Currently Senior Marketing Manager for Northern Europe & EEMEA at Hootsuite, Melanie leads integrated marketing programmes to enable brands across countries to unlock business value via social media.

During previous years, Melanie worked for international organisations including NTT Data and BMW's Consulting where she developed and executed cross-regional strategies.