Author Profile Picture

Author of 
✔ Coaching Excellence
✔ Genius at Work 
✔ Change Magic 
✔ Learning Changes
✔ Plain Selling
✔ The Unsticker
✔ NLP in Business 
✔ The NLP Practitioner Manual 
✔ The NLP Master Practitioner Manual 
✔ The NLP Trainer Training Manual
✔ NLP Skills for Learning 
✔ Six Questions 

I’m an expert in ‘modelling’ high performers; figuring out the hidden secrets of your highest performers and turning that insight into leadership, management and sales development programs that are perfectly aligned with your culture and business strategy.

My innovative approach has led to:

■ 700% increase in profitability for a leading global engineering company
■ 25% reduction in graduate development time and cost for a High Street retailer
■ 200% increase in sales conversion rates for a contact centre operator

I’ve written a book about this approach – Genius at Work – which you can find or order in all good book shops, and over the 12 years that I’ve been doing this, I’ve built up a library of what makes the highest performers across the world in different industries and cultures, containing the secrets of the very best:

■ Sales people
■ Managers
■ Problem solvers
■ Creatives
■ Mediators
■ Presenters
■ …and many more!

On top of that, I have 13 years L&D experience across all market sectors and organisational levels; leadership and management development, coaching, NLP, sales, business strategy, and another 20 years corporate experience in technology and sales.

I’ve also written countless feature articles and many more books which I’ve ghost written for other people which have been very well received by the likes of the Daily Telegraph, CNBC, the Daily Mail, Dragon’s Den’s investors, Elite Business Magazine, Real Business and the Financial Times. While I can’t tell you which books I’ve ghost written, my total number of books authored is over 20.


Get the latest from TrainingZone.

Elevate your L&D expertise by subscribing to TrainingZone’s newsletter! Get curated insights, premium reports, and event updates from industry leaders.

Thank you!