Lynette’s professional background is in financial services. She is a Registered Representative of the London Stock Exchange and a Fellow of the Society of Investment Professionals, and worked in the dealing room of a leading US bank. Prior to joining Cranfield she worked for a major management consultancy, selling profit improvement programmes to both public sector and large private corporations. Her consulting experience includes building and construction, banking, insurance, accounting and legal, pharmaceuticals, paper manufacturing, and engineering. She has an MA (Oxon), an MBA, and a PhD from Cranfield which researched how understanding customer profitability changed customer management practices in two international financial institutions. Before taking on her current role at Cranfield she was Professor of Strategic Sales and Account Management in the university’s School of Management and Director of Cranfield’s Key Account Management Best Practice Research Club. Between 2007 and 2014 she was the Director of the Demand Chain Management Community and a member of the School of Management’s Executive Board. She is also Chair of The Case Centre (2011-present).