Author Profile Picture
Full Potential Group
Leadership Development Facilitator and Coach

‘I’m passionate about helping people be their best, enjoy fulfilling and motivated lives and achieve their true potential. I believe in the power that leaders have to enable people, and my approach to developing leaders is geared towards helping them do that. I have a growth mindset and believe in focusing on strengths to help people create lasting change and improve their performance and capability. I bring an enthusiastic, empathetic and participative style to the way I work with people. Listening, providing honest and challenging feedback with care and compassion, and creating the time and space for people to consider new options are key to the way I work.’


Sally is an experienced Learning and Development professional with a successful career in both the private and public sector. She has worked in senior roles within a range of organisations and has led her own consultancy business since 2001. Her work means she has a pragmatic understanding of the issues leaders and their teams face, and she brings this “real world’ approach into the work she does. A proud stepmum of 2, Sally is a keen cyclist and runner and a qualified Run Leader, which means she can support other runners in her local running club. She enjoys seeing how the skills she uses at work can help her and others in her sporting hobbies.

Sally specialises in one to one coaching, the design and delivery of leadership development events, facilitation of team events at all levels and in leading OD change projects. She has expertise in leading teams and developing and inspiring the people in them to achieve shared goals. This experience has enabled her as a coach to help other leaders focus on developing and motivating their team members.


Sally has strong relationship building and influencing skills coupled with a track record of delivery and achievement through her career. She brings commercial awareness and the ability to understand individual and organisational drivers with an empathetic style that helps her build effective working relationships with a range of stakeholders. She’s comfortable working with leaders at all levels and is particularly experienced at senior manager and director level. Sally’s clients include Nationwide Building Society, Staffordshire County Council, Eon, AXA Wealth.

“Sally asks great questions, provides intelligence and expert insight into behavioural change and team development. She continues to be a great sounding board for ideas, passionate about great leadership, creative thinking and encourages a growth mindset always”     Director, Financial Services

Training / Qualifications / Professional memberships

  • Accredited Executive Coach
  • Qualified user of EQ-i 2.0 & EQ 360
  • Qualified user of the Fundamental Interpersonal Relations Orientation (FIRO-B)
  • Qualified user of the Myers Briggs Type Indicator (MBTI) Step I and II
  • Qualified user of the Strengths Deployment Inventory (SDI)
  • Certified Practitioner of Neuro Linguistic programming (NLP)
  • CIPD Certificate in Training and Development
  • CIPD Post Graduate Diploma in Training Management with Distinction



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