James Brook and Dr Paul Brewerton are joint founders and managing directors of the Strengths Partnership Ltd and co-authors of Optimize Your Strengths (Wiley, 2016).

Strengths Partnership was the first company in Europe to pioneer a strengths-based approached to assessment, which explores what motivates staff as well as where their talents lie, as opposed to purely a competency based-approach. James and Paul actually found that their own strengths complement each other and have led their own company to success, celebrating its 10th anniversary this year.