Many MD's and Owners of training companies are reluctant to invest considerable time and money into blogging, believing that it's just a passing trend that will soon be forgotten - along with many other passing Marketing trends.
Ask a Marketing Manager for their view and they will proclaim enthusiastically how blogging is a silver bullet that will transform brand awareness, lead generation and search engine performance - helping you secure more apprentices, adult learners and key accounts.
The truth is that, although not a golden panacea for new business development, blogging - and more broadly content creation - is one of the fundamental activities you now need to be involved with from a Digital Marketing perspective.
Indeed, the latest version of Hubspot's Inbound Marketing Report revealed some headline statistics;
1. Grow Relevant Traffic – eMarketer states that 60% of US web users read one blog per month. Similarly, HubSpot report 46% of people online read blogs each day.
2. Grow Your Leads – Organisations that blog generate 67% more leads than those that do not.
3. Acquire New Business – The HubSpot report identified as much as 82% of businesses blogging everyday generate new business through your training provider blog.
4. Drive Strong ROI – HubSpot reports that up to 79% of businesses that blogged drove strong ROI.
5. Generate Long-Term Performance – HubSpot highlighted that 70% of monthly web visitors were not driven through active blogs – but from older blogs that exist on the internet for eternity.
There are also a range of other benefits that you can leverage through regular, high-quality blogging / content creation, including; positioning yourself as a thought-leader in your field, building healthy relationships with current key accounts, and enhancing your social media profile by integrating this with your blogging activity.
But let's no kid ourselves, to drive the results you want, blogging is a commitment and can be hard work. So I have put together a quick do's and don't checklist to make sure that your investment helps grow your business - and make your life easier.
To read the full article please click the following link - blogging tips for training providers
Developed in collaboration with leading L&D professionals and fully-accredited by the Learning and Performance Institute (LPI), ATMS (Achiever Training Management Software) is a robust, powerful and scalable solution for the training provision sector. ATMS utilises the latest technology to enable training providers to drive profits through communications and conversion, reduce costs through automation and visibility, and manage courses and customer experience across multiple touch-points.
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