A tie up between the Channel 4 soap 'Brookside' and adult literacy campaigns is to be launched on 19 February when the story line will include characters with a reading difficulty. In a tie up with Learning Direct, viewers will be able to call a helpline, receive a 'Brookie-basics' pack and register for help at any of 800 participating literacy centres. The initiative is targetted at people with low basic skills aged 16 and over.

Additional suppport from the DfEE website as well.