Owing to the recent spate of bad press BT have received following their announced release of ADSL (Asynchronous Digital Subscriber Line), due to technical problems, the company have announced an action plan that they state will improve the rate at which this service is to be rolled out so that UK customers will gain access to high-speed internet services in future.

BT have hired new specialist staff from the US that already have experience of installing broadband projects. The company have also received heavy criticism from existing ISDN customers who cannot obtain ADSL until mid-2001 and prospective service providers over the delays experienced in opening up their local exchanges to competition.

ADSL transforms copper wires that link local telephone exchanges to customers telephone sockets into high-speed digital lines, thus allowing browser speeds up to 40 times faster than conventional dial-up modems currently allow.