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Can a golf coaching product be used in other learning settings?


Perhaps the most fascinating stand at the Training Solutions Show was the Greg Norman ‘One-on-One’ golf coaching stand. "What on earth was this doing at a training show?" we all asked; yet it had one of the highest attendance rates of any stand. Set up in a small tent, participants teed up a golf ball and struck if full force with their choice of club. The noise as the ball hit the canvas was deafening. Meanwhile, every aspect of the swing and strike was captured from three different angles by video cameras.

This is where the learning comes in. The computer analyses the video recordings and compares each participants golf methods with hundreds of pre-programmed swings from Greg Norman. A unique individual video is then prepared comparing the participant’s style with that of the master. A sound track from Greg Norman is added to the tape using thousands of short clips to serve as a personal coaching tape on your own style.

The organisers tour the coaching product round various golfing events. However, the real interest for me was in how this technology might be adapted to many other learning situations. Any physical skills or activity could be captured on video and compared to a computerised library of ‘ideal’ styles in the same way. Adding a coaching commentary from pre-recorded sound clips would be relatively easy. As well as applications in other sports, I can envisage potential uses in assembly situations, presentation settings, even office tasks.

If you would like to explore this coaching product further - or even if you would like to book a golf coaching lesson, see


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