“Asserting Yourself”The DESC model was first presented by Bower and Bower in their book “Asserting Yourself”, (1976). The latest version of the book is on Amazon: http://www.amazon.co.uk/dp/0738209716?tag=successwithel-21&camp=1406&creative=6394&linkCode=as1&creativeASIN=0738209716&adid=0JVDXX4BH3DF1GNVYNQ0&
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“Asserting Yourself”
The DESC model was first presented by Bower and Bower in their book “Asserting Yourself”, (1976).
The latest version of the book is on Amazon:
http://www.amazon.co.uk/dp/0738209716?tag=successwithel-21&camp=1406&creative=6394&linkCode=as1&creativeASIN=0738209716&adid=0JVDXX4BH3DF1GNVYNQ0&