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Marc Powell

Emailogic Limited

Managing Director

Read more from Marc Powell

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Can you clearly demonstrate your training works?


If you spent more than £37 billion on training you’d want to know that it worked – wouldn’t you?

Research conducted for the Training Journal revealed that only 12% of the HR and L&D professionals surveyed monitor the impact of their training.

The individuals in question knew why to evaluate:

• to demonstrate a return on investment
• to ‘validate the worth’ of trainers and L&D staff within organisations
• to increase understanding of learning activity and impact in the organisation
• to show value for money by internally and externally benchmarking training programmes

They were less clear as to how to evaluate.

In the case of Emailogic email etiquette training this is simple.

Every course is measured using qualitative and quantitative online surveys and analysis is produced that demonstrates effectiveness, return on investment and success.

We report back the results to Training Managers to demonstrate a return on investment and other clear business benefits – this is used build a business case for future training, when required.

Of course getting evaluation right is not simple – Emailogic have been refining our evaluation processes for more than 13 years. If you want some help setting up your evaluation process we will be delighted to speak to you – free of charge. Call one of the Emailogic team on 01452 886556.

Author Profile Picture
Marc Powell

Managing Director

Read more from Marc Powell

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