The classic model of classroom training is failing modern business needs, instead organisations need to promote a learning culture, according to a new report from the CIPD.

'Helping People Learn: Strategies for moving from training to learning' concludes that the dominance of the classroom-based training is no longer appropriate for a global economy where change happens so quickly and regularly that classroom based, fact dominated learning soon becomes out of date.

The report states that successful organisations are those that can persuade and encourage their people to seek actively to acquire the skills necessary to enable constant learning, and the accompanying desire to make use of these skills.

Martyn Sloman, learning, training and development adviser at the Chartered Institute of Personnel and Development, said: "You can train someone to use a piece of equipment, or to adhere to a dress code. But if you want them to understand and respond to the changing needs of your customers, and to help you to improve processes, they have to want to learn and to share learning with others.

"Nobody has to learn, and if you want your people to do more than pitch up in the morning, get through the day and go home again, then you're going to have to persuade, incentivise, encourage and support them until they want to learn."