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Coaching on the up – but don’t ask Graham Norton!


Coaching continues to grow in popularity within organisations, but the ideal coach shares more in common with Richard Branson than Graham Norton, according to a recent survey.

The Chartered Management Institute and Campaign for Learning undertook to explore the prevalence of coaching in 280 organisations this Spring. Key findings included:

  • The majority of UK organisations have coaching programmes, whether formal or informal.

  • One fifth report of companies report no coaching taking place.

  • 44% say coaching takes place in their organisation on an ad-hoc basis.

  • Managers are generally coached by their line managers (16%), with, less obviously, 16% coaching themselves! Just 13% have had an outside coach, and this is more likely to happen in larger organisations.

  • 80% said that coaches needed to have training before they started coaching.

  • Just 3% felt coaching was a waste of resources.

  • 96% agreed that feedback was essential.

  • Just 5% saw coaching as a fad.

    The Campaign for Learning defines coaching as 'a one-to-one approach to workforce development...involving a team leader or manager helping people to develop greater self-awareness, to improve their skills and take on new responsibilities.

    Compared with research conducted in 2000 by the Chartered Management Institute, coaching is a growth area - the number of small organisations making use of coaching has risen from 41% to 74%, according to research. Coaching programmes were often introduced when organisation was going through a period of change. One fifth of respondents said the programme in their organisation had been introduced in response to direct requests from managers.

    The survey also asked which public figure people would most like as their coach. Richard Branson was most requested at 39%, with Charles Handy at 1(% and Tony Blair following at 9%. Just 1% thought astrologer Jonathan Cainer and TV host Graham Norton would make good coaches!

    Full details of the survey can be found on the Campaign for Learning website.

    More resources on coaching elsewhere on TrainingZONE can be found here.

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