We train people from outside our organisation to run training for teachers. We are building up the range of modules they can run training on but are unsure how to price these materials. They will be on CD-Rom and consist of everything needed to run a training event - including PowerPoint presentations, handouts etc.. Does anyone know anything comparable or market rates for similar items.
Thank you.
Mary Jackson
4 Responses
Costing Training Materials
Mary,
You might take a look at what others are offering on Trainer Base (www.trainerbase.co.uk). It will give you an idea of what others charge and may also give you a place to sell your wares.
Good Luck with the venture,
David
Pricing training materials
Hi Mary,
Hi Mary,
Pricing -some key issues
Who are the competitors and what are they charging? How big is the market – niche or all teachers? What are the benefits to the buyers in terms of their costs ? What do you want in the way of return – to sell other services, significant income? What are your total costs to promote, prepare, deliver and invoice? Will your margin be worthwhile? Have you more than one package now or in the future to sell?
Cost is a matter of fact Pricing is determined by the market
If you would like info please contact me
MikeTimmins
Arian Associates Ltd
You don’t say whether you hand out the materials as part of a training package or are trying to sell them in their own right.
If you are giving them as ‘hand outs’ to delegates you have trained then a nominal fee to cover your production costs plus a selected mark up of say 20% or 25% would suffice – unless you want to make a killing and whack the cost up.
If however you are selling the product as a stand alone then you need to look at similar products currently on the market and either undercut them or match them in price.
Cart before the horse
I’d disagree that you need to make them the same price or less than the competition.
You need to decide what if anything differentiates your offerings from the competition. If you are adding value over the rest don’t be ashamed to reflect this in the price. If not then let your pricing reflect this.
But I think in this case you’ve put the cart before the horse. When you develop material in the future you should research the market and find out what people are prepared to pay for an offering before you develop it. This will let you gauge whether your efforts will be well spent or an unprofitable time wasting exercise.
If your offering is unique – the price should reflect that too.
But in the main your price should reflect the quality of your offering, it’s unique selling points, and the level of content. If that works out to be twice as much as your competitor’s and you can genuinely justify the difference don’t be ashamed of the price but make sure you are able to explain the additional benefits of your offering when your potential customers ask.
Good luck