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Create a Great Customer Service Training Programme


There are so many benefits of a customer service training program. However, these advantages are only achievable when the program is well developed, in this post, we will be discussing some important aspects that should be considered to create a standard and effective program for customer service training.

There is no limit to the ideas you can use to make the training program more effective, however, your plans should be done according to the principles discussed below.

Identify and highlight current achievements and issues in your customer service

Collate the entire reports from past customer feedback, questionnaires, complaint letter for bad product or service. Find out how these occurrences have affected your business so you can evaluate the impact of the training in resolving these issues.

The program should be developed to address the approach to customer service, attitudes, and skills of employees.

In this aspect, practical training will be most suitable. You can create simulated environments where your employees can practically encounter and address issues the proper way. With this practice, they will learn how issues should be addressed in real-life situations.

Highlight the important customer service standards

Creating the standards regarding customer service can be done with the involvement of the staff and trainers. Brainstorming customer service standards in this way will prevent imposing ideas on the staff which can be rejected. It is easier for the staff to show commitment to using the methods they learn during the training when they were a part of the process.

Delegate roles and responsibilities

During the training, team leaders and managers should be identified and given the responsibility to help assess and improve the customer training program. With a clear description of the goals that should be achieved, the team leaders can encourage their teams to adopt the ideas that have been introduced during the program, ensure that your team leaders send regular reports to help you monitor the impact of the training.

Your team leaders should be capable of helping the team overcome some common issues that may arise regarding customer service. Encourage your staff by scheduling top executives in your company to give talks and encouragement before and during the training program.

Address staff challenges directly

Before you can address the problems your staff has been dealing with you need to accurately identify the issues by getting direct feedback and suggestions from the trainees regarding the improvement of customer service. A common area of concern is learning how to handle difficult clients (using a letter of apology for delay in service and other methods). Different methods should be introduced to help the staff remember and master the skills they have learned. This can be done by holding a weekly customer service meeting during which the program highlights are reviewed, and issues addressed. In some cases, daily briefings are organized to encourage the staff.

Reward excellence

You can encourage your customer service team to strive for excellence by offering rewards to the top performing staff at the end of the month. The winners can be selected based on different criteria or internal nominations as well as considering the feedback from team leaders.



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