Create An Information Product

I’m sure you’re all aware of the current trend for creating information products as a way of adding
multiple streams of income. It seems to be everywhere at the moment – I’m coming across more and more business owners who are providing products such as Special Reports, E Books, Audios and TeleSeminars. And by creating The Trainers Training Company I decided to get involved in this new and exciting way of working too!
http://www.thetrainerstrainingcompany.co.uk/products/how_to_launch_a_training_business/

What’s so great about the concept of information products is the fact that once you have created them they can be sold online without your direct involvement. Of course, you have to spend time marketing your products but once you have done that you can look forward to your orders coming in whilst you are sleeping or away on holiday.

Why is this so attractive for freelance trainers?

Realistically freelance trainers only have around 120 fee earning days in any one year. Believe it or not, once you take out time spent marketing your business, client visits, writing proposals, admin, holidays etc that’s what you will be left with. So, in effect you have a limit placed on your annual income.

Contrast this with what happens when you have an information product:

- You can be in the training room and be earning extra money on top of what you are earning for that day
- You can be working with a client and simultaneously be receiving income from another
- You can be sick and still get paid

The opportunities are really endless!

Now you may be thinking here this is all very well but what on earth could I create an information product on? What topics would grab people’s interest?

Try this simple exercise.

Keep a diary for 30 Days. Every time you have contact with one of your clients listen carefully to what they are saying about their current problems and challenges. Or ask them ‘What’s the biggest issue that you are facing right now that you would love to find the answer to?’

Write down all this information in your diary. At the end of the month you will have a topic for your information product.

Examples might be:

- How To Motivate Your Team in Challenging Times

- 10 Ways You Can Help Team Leaders Become Better Trainers

- Winning Strategies To Get Your Workforce to Do More With Less

If your clients want, need and can afford your product then they will buy it.

So, are you up for the challenge of creating an information product? Get started with your 30 Day Diary today!