I'm hoping for someone to shed light on what DIPIDA stands for when used as a structure for selling. It's used frequently in media sales yet I can't seem to find any references to it on the net. Thanks in anticipation!
Lisa Armstrong
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Acronyms for the Sales Process
There are probably hundreds of different acronyms for the sales process, this sounds like a version of AIDA – which stands for Attention, Interest, Desire, and Action. This acronym is extensively used as a template for designing proposals and creating marketing material.
There are many others which are more applicable for face to face sales situations, if you’d like to know more do contact me on 01494 638072 – The Results Resource