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‘E’ Is For Expert


Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will:

- Steamline and sharpen up your marketing activity – you will be clear
about who your target market is and where to find them

- Enable you to charge a premium for your expert knowledge and skill

- Get clients to seek you out and come to you rather than the other way round!

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