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Marc Powell

Emailogic Limited

Managing Director

Read more from Marc Powell

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Email culture can’t be changed – MYTH!

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It’s a myth that email culture cannot be changed.

When we ask senior managers whether they experience email issues in their organisations their answer is invariably “Yes we do – just like all organisations have issues with email”.

Within this statement is an implicit ‘buy in’ to a myth that overuse issues with email (stress, wasted time, frustration etc) are impossible to change.

Well - wrong - it’s just a big fat myth.

Your business does incredible things that are far more complex than changing the use of email. You implement change and improvements across  products and services and in all sorts of areas – however, changing the way that email is used seems to phase most organisations.

So don’t buy in to the myth.

In the last 14 years Emailogic have helped changed over 500 email cultures: global mining and building companies, Law Firms, financial organisations, colleges, universities and countless hospitals, not only in the UK but across the world. We know the difference our training makes as we produce measured results to prove it.

Before Training:  Managers complain that they are exasperated with their email use, to the point of pulling out their hair. They are continually amazed at colleagues email behaviours – and they believe that because that is the way that it is – that it cannot be changed – it will stay that way. Wrong.

After Training:  Email use is good. It no longer comes up as an issue. Email use is - dare I use the word ...... normal

Please - don’t buy into the myth.

If email is overused in your organisation – resolve to change it (It means creating awareness – yes through email training!)

Email users need to know:
- How they can use email effectively without wasting other people’s time and creating stress
- How they can communicate effectively every time using email (and when it is best not to use email)
- How they can improve their own personal productivity through good email management

There will be an investment – yet the return on that investment will mean a saving of 16 days per year per person, less stress, increased productivity as well as improved communication and collaboration.

And it will be an example of how when individuals change their behaviour in an organisation, things change for everyone.

Organisations only ever change in units of one at a time – but they can change.
 

Author Profile Picture
Marc Powell

Managing Director

Read more from Marc Powell
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