googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1705321608055-0’); });

European Union legislation crippling e-commerce growth

default-16x9

The European Commission is under fire from MEP’s for their newly enforced Brussels Regulation which is stated to contradict the current European e-commerce directive. This is supposed to enforce the law of the country of the e-tailers origin for internet-based purchases and instead allows consumers to sue an e-tailer under the law of the country in which the consumer lives.

Basically, this means that a UK consumer purchasing from Germany can sue the e-tailer under UK law, however the legislation means that this could lead to e-businesses becoming reluctant to trade outside of their country of origin for fear of legal difficulties in foreign countries.

By maintaining the European e-commerce directive would have meant that e-tailers could only be sued in the country the business is registered in. This new Brussels Regulation will mean that all 15-member countries will have to abide by the legislation.

The European Commission is under fire from MEP's for their newly enforced Brussels Regulation which is stated to contradict the current European e-commerce directive. This is supposed to enforce the law of the country of the e-tailers origin for internet-based purchases and instead allows consumers to sue an e-tailer under the law of the country in which the consumer lives.

Basically, this means that a UK consumer purchasing from Germany can sue the e-tailer under UK law, however the legislation means that this could lead to e-businesses becoming reluctant to trade outside of their country of origin for fear of legal difficulties in foreign countries.

By maintaining the European e-commerce directive would have meant that e-tailers could only be sued in the country the business is registered in. This new Brussels Regulation will mean that all 15-member countries will have to abide by the legislation.