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EvaluationZone workshop: Defining business objectives as learning objectives


EvaluationZone workshop
Defining business objectives as learning objectives
Friday 14 June 2002, 13:00 - 14:00 BST

Professional trainers know that they should define their learning or training objectives before they start to design their training intervention. These can normally be prefixed by the statement " the end of this session participants will be able to..." or "...will understand what...". Very rarely are such objectives stated in business terms though as in "...participants should be able to improve efficiency by 10%..." or "...reduce costs by £10,000..." or even "...improve customer satisfaction ratings by 3%...".

Simultaneously achieving business and learning objectives is difficult but it is well worth the effort. Training that is not directly linked to business objectives is much less convincing and the trainees themselves are less committed to learning new ways of working. Without that commitment it is less likely that the required behavioural shift will happen.

Join our next EvaluationZone workshop at 13:00 (BST/GMT+1) on Friday 14th June 2002 and learn how to convert your own business objectives into learning objectives.

The basic technique of converting business objectives into learning objectives is actually relatively simple and you can see how simple it is if you join in the discussion and bring your own business objectives into the debate.

Here are some of the issues we will be covering during the workshop: -

  • I know we need better management skills but how can I define that in business terms?
  • What if the training is just about personal development with no business objective in mind?
  • My training is focused on cultural issues – I don’t see how that can be easily expressed as a business objective?
  • One of our key, strategic objectives is building a brand - what learning objectives could I draw from this?
  • Our business objectives are very short term – development is a long term objective – how do I get the two to happen simultaneously?
  • Find simple answers to these and many other issues. Subscribe now to EvaluationZone and join us online on Friday 14th June at 1300 hours (BST/GMT+1).


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