As my business grows, I find that more and more people want me to deliver a "talk" on the subject of networking (I run a networking consultancy) and although I have costed training days etc, I dont know how to charge as a speaker.
If anyone can advise, I would be very grateful.
molly carey
3 Responses
free speech
Hi Molly
This is always a difficult one, I know many that give ‘talks’ for free on the basis that it is their marketing activity. Others I know charge the same rate as one day of ‘training’ or consultancy.
The real question is; how much are YOU worth? how much will people gain from your ‘talk’.
When you start charging £2-4k you are in the same area as many well know names.
Fair point
I think in the main part Mike has the gist of it but in terms of setting your fees I would work on the basis of…
What is your time actually worth to your business (what do you lost by delivering the training in terms of productivity etc.)
What do you gain by delivering (new clients etc.) and what is the value of this?
Then working on the basis that for an 8 hour day 500 – 1000 would be considered reasonable for a speaker without a “brand” so to speak.
Add the difference of gain – loss to the fee you feel reasonable and ask for that, if you get it, great. If not, then work gently down from there.
Remember you can always lower your price, it’s very hard to increase it.
another factor
Hi Molly
It is also important to consider the “client” in this instance….
-if it is the local BNI Chapter, then the expectation is that your talk is your marketing platform; no fee.
-if it is a non profit group; U3A, Rotary, WI etc, they don’t have lots of funds; expenses only.
-if it is a seminar/conference organised by a concern that is charging attendance; the going rate (taking into account previous answers.
Rus
PS Kudos/congrats on having a growing business and being approached without having to knock on doors!