Many freelance trainers tell me that they hate marketing.

It makes them feel stressed and they wish they didn’t have to do it. The thought of making a cold call brings them out in a cold sweat. They work themselves up into such a state by the prospect of going to a networking event and walking into a room full of strangers that they end up getting nothing from it or not going at all.

I can understand this and I used to feel like this too.

But if you don’t market your business you won’t have one – it’s as simple as that.

So start focusing on marketing activities that you actually enjoy. As you start to think about all the potential marketing methods that you could use there will be some, I promise you, that you will feel more naturally drawn to than others. Some people absolutely love public speaking and if that’s you – then go for it – use it to your advantage.

It’s so important to make your marketing fun and enjoyable – because it’s such a fundamental part of your business