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Jon Kennard

Freelance

Freelance writer

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Generate: How do I engage my learners more effectively in online learning?

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Last week, Learning Technologies took over much of the Kensington Olympia events complex for its eponymous two-day conference and expo, a permanent fixture in most L&D professionals' calendars, and one of the biggest events of its kind in Europe. Normally we would have a stand in the exhibition hall with an iPad or two, but this year we thought we'd try something different. Teaming up with leading industry benchmarkers Towards Maturity we created Generate, a community-led initiative that aimed to solve a few L&D's problems. And it went pretty well!

Here was the process:

  • Ask our community the L&D questions they want answers to via a survey promoted through blog posts and social media
  • Pick the eight most popular 
  • Pin them to our crowdsourcing wall at stand 418 in the Learning and Skills expo area
  • Liberally distribute post-its and marker pens 
  • Let the delegates provide the answers

And beneath are the answers to question 1: How do I engage my learners more effectively in online learning? 

Not all the answers are practical, and I've tried to group them together thematically.

  • Involve learner in design (not just pilot)
  • Listen to learner feedback 
  • Build learning around learner
  • Peer learning/community learning
  • Get learners to lead the teachers
  • Involve learners in the development of the solutions from the start
  • Set up a YouTube channel
  • Get mobile
  • Answer the question ‘what’s in it for me?’
  • Look at Amazon review as a model
  • Make online model interactive via @ericzemaitaitis
  • Ask questions but not just assessment-type questions via @ericzemaitaitis
  • Embed video and audio too via @ericzemaitaitis
  • Make it non-linear
  • Mix F2F and online
  • Integrate into employee workflow (i.e. don’t make it an event)
  • Think about what learners need to do not just what they need to know
  • Look outside L&D and inspire learner feedback
  • Sell the benefits to your unique population
  • Provide face-to-face support post-course
  • Use relatable rather than abstract examples
  • Make it real and believable e.g. use drama and authentic voices
  • Keep content real and solve practical problems
  • Enable honest feedback about content AND context
  • Make it completely customisable
  • Fun and active learning
  • Reduce unnecessary animations
  • Make people enjoy it so don’t call it learning
  • Give them information at point of need
  • Find a way to do it and share successes
  • Make it engaging and relevant
  • As short as possible but as long as necessary
  • Communicate with the learning population to advertise it
  • Make it immediately relevant
  • By giving them a reason to log on and make the experience a fun one
  • Make it fun!
  • Keep it short
  • Short and sweet
  • Use a blend!
  • Carrot and stick!

Keep your eyes peeled for more posts to come.

A big thanks to Laura Overton and everyone at Towards Maturity without whom this wouldn't have been nearly as successful as it turned out.

Author Profile Picture
Jon Kennard

Freelance writer

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