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How to Create a Bio like a Professional


A brief professional bio has become more and more important. One of the reasons of this increasing tendency is that we all suffer from information overload and can’t be bothered to look through long papers about anybody. Many competent experts from describe bio as the most significant document you will ever create.

Generally, bio is used for applying for a job, networking, guest blog post or publishing an article. In fact, it’s an excellent tool for quick and easy communicating and describing who you’re and what you do.

It’s most likely that you’ve already created a bio somewhere on the web platforms. For instance, if you have a blog, it’ll be your About page. Or, if you’re on LinkedIn, it’ll be your summary. As writing a professional biography is the best thing since slice bread, you’d better get on with it and follow these helpful tips to make your personal brand shine. 

  • Determine your purpose

First and foremost, reflect on why are you creating a bio and who will read it? Take some time to think about your potential readers and what you want to tell them about yourself. The fundamental rule – always keep your audience in mind when producing your bio.

  • Third person perspective

It’s quite obvious, but nevertheless worthy to mention: your bio should be objectively written in the narrative form. To get a good example of such writing, you can look at any book cover. So, instead of “I’ve lived in London and speak 4 languages”, try to write “Martin has lived in London and he speaks 4 languages.” 

  • Micro, short and long

For sure, you need a long, a short and a micro bio for various purposes. The micro one is a sentence that you can apply to your Twitter profile or use as your elevator pitch. The short bio consists of one paragraph (approximately 100 words) and covers all significant points to know. The long one summarizes all relevant info about you on one page.

  • Begin with your name

In order to catch readers’ attention and help them realize what kind of document they’re reading, put your name in the first sentences of your bio. First of all, introduce yourself starting with your name and only then move on to pleasantries.

  • State your business

Of course, you desire to drop your accomplishments in there early just like in a resume. But, the readers should be hooked to keep on reading. To capture an attention, you can mention, for example, that you’re “an open market sales person who has increased sales by 150%” – the phrase every sales manager longs to hear.

  • Add some personality

Include something unexpected to your bio. It can be curious information or humorous facts that you think your readers will be interested in. How to be a connoisseur of fine wines – already a theme for conversation. A little portion of personal info at the end can tell a lot about your personality.

  • Don’t forget about contact details

At the very end give your contact details with your email or LinkedIn profile.

About the Author: Melisa Albert is a professional business coach and blogger who is interested in HR. She has studied at the University of California. Being a skilled specialist, Melisa also works as custom writings freelancer in various companies.

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