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Heather Townsend

The Excedia Group


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How to network without going out in the evening.


In this post, Heather shows you that it is possible to build up a network which helps you win business without compromising on your evenings with the family. How does Heather know this is possible? That's how she personally built up a six-figure client portfolio...

Whether you are networking to build your profile, find a new role, invest for the future or win business, typically most people think that this means going out in the evening to network. When I say the word networking, what image pops into your head? I'm guessing you are thinking about an event which you have had to go OUT to, which will contain a room full of strangers. It doesn't need to be this way. I will now explain why...

Networking is the process you use to find, build and maintain a mutually beneficial network. There are many different networking tools out there which remove the necessity for evening networking. For example:

1. Make use of events and groups which meet over breakfast, coffee or lunch.

You can go to networking events over breakfast, coffee, lunch and afternoon tea. Do your research and see whether there is a group or regular networking event which works for your availability.

Download our free joined up networking tool kit, with plans, templates and lots of stuff to help you network effectively - whatever the time of day. (email required)

2. Use online networking to 'find' people for your network

Most social networking sites and communities are searchable. This means that from the luxury of your desk, and at a time convenient to you, you can converse with the people you want to meet when networking. The best way to harness sites such as LinkedIn is to set up daily and weekly routines to both interact with the right kind of people, but also spending time to find out where they hang out.

Download our free guide to building your networking strategy to help you decide where and how you will network to win business. (email required)

3. Be pro-active in deepening your relationships

Chatting with your network on-line is one thing, but if you never move away from small talk, then it is unlikely that you will get much benefit from the chatting. Therefore, work out who you want to ask to have a phone call with and spend time chatting with them, so it feels very natural to progress to a phone call.

4. Don't neglect the internal network

Remember that partners and senior professionals in your firm are most likely going to be the 1st referrals for you. Make sure you include your internal firm network in your networking strategy. See also, 6 reasons why you must not neglect your internal network if you want to get to partner.

How do you network without going out in the evenings?

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Heather Townsend


Read more from Heather Townsend

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