Feature article in the March issue of HR Mazazine

HR professionals are increasingly recognizing that the World Wide Web's value goes beyond that of a fancy display device, innovative HR professionals are using next-generation web-site features to enlarge their pool of prospective employees—as well as to promote their companies. These HR specialists have discovered that harnessing the web's inherent interactivity allows them to create highly personalized and responsive web recruiting domains that deliver results for both the applicant and the company.