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Heather Townsend

The Excedia Group

Director

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I bet you are making this mistake with LinkedIn

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I read with interest one of those posts on a LinkedIn group, which went something like this...

“we should all be connected on this group, let’s connect”

Which then led to a dutiful stream of people handing over their personal details, what their business was about, and saying let’s connect.

It feels friendly and collegiate... BUT, don’t do it. Let me explain...

It’s the social networking equivalent of saying “let’s do lunch”, without any meaning to it. In fact it’s just another way which we (even me) fall into the trap of gathering followers, connections and friends just for the sake of it.
Successful social networking is NOT about kissing the most number of frogs, but deciding what type of frogs you actually benefit from kissing, and then selectively kissing them and progressing to a second, third and even fourth date as you build up a relationship.

At best you waste some time participating in those discussions, at worse you come across as a sales person and lost credibility with group members.

If you are in a LinkedIn group take a look at the other members. If there is someone who you can see a mutual benefit in connecting with then, send them an invite to connect saying why they would benefit from connecting. More importantly, quickly aim to get a phone call or face to face meeting... otherwise you are just kissing frogs again...

Are you kissing too many frogs on social networking sites?
 

Author Profile Picture
Heather Townsend

Director

Read more from Heather Townsend
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