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‘I’ Is For Information Products


I’m sure you’re all aware of the current trend for creating information products as a way of adding multiple streams of income. It seems to be everywhere at the moment. I’m coming across more and more business owners who are providing products such as Special Reports, E Books, and Teleseminars. This is a fundamental part of my own business.

What’s so great about the concept of information products is the fact that once you have created them they can be sold online without your direct involvement. Of course, you have to spend time marketing your products but once you have done that you can look forward to your orders coming in whilst you are sleeping or away on holiday.

This is a really attractive concept for freelance trainers. Realistically freelance trainers only have around 120 fee earning days in any one year. Believe it or not, once you take out time spent marketing your business, client visits, writing proposals, admin, holidays etc that’s what you will be left with. So, in effect you have a limit placed on your annual income.

Now you may be thinking here this is all very well but what on earth could I create an information product on? What topics would grab people’s interest?

Try this simple exercise.

Keep a diary for 30 Days. Every time you have contact with one of your clients listen carefully to what they are saying about their current problems and challenges.

Or ask them ‘What’s the biggest issue that you are facing right now that you would love to find the answer to?’

Write down all this information in your diary. At the end of the month you will have a topic for your information product. And if your clients want, need and can afford your product then they will buy it.

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