Investors in People (IIP) is behind a new trouble-shooting reality TV show.

IIP has sponsored In Good Company, a series that enlists the guidance of some the UK's most successful business leaders to turn around the fortunes of four small businesses.

The four businesses featured in the ITV1 series face a variety of problems, from a lack of clear role definition to long working hours. They will be given advice by a celebrity mentor – hand-picked for each business - and an IIP adviser who stays on hand for six weeks, after which the cameras return to find out how the businesses have done.

Nicola Maine, director of marketing communications, for IIP said that she hoped the programme would build an understanding about how getting the most out of staff makes real business sense.

In Good Company will air on ITV1 London for four weeks from Thursday 30 September at 7.30 pm.