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Incorporating the Latest Technology to Enhance Engagement


For many businesses, the increasingly fast pace of technological advancement has changed everything about the way they work. In many cases, physical shops and offices have become less important in the face of maintaining an effective online presence, and new technology has taken over every aspect of doing business from dealing with suppliers to maintaining a customer database.

Some businesses simply wouldn’t exist if it weren’t for the ubiquity of internet access, whereas some have had to make drastic changes in order to keep up with the pace of technology. Some business owners have had to buy in help and support to ensure that they are able to keep up with the competition, and many businesses have thrived on providing that support, such as this one.

One thing is true across the board though: technological advances have meant that companies have more information about their business than ever before.

Use technology to your advantage

For most firms, the availability of this data means that they are better placed to engage with their staff as they can ascertain exactly how to inspire and motivate them and how to develop their specific skills to make the best use of their abilities. Some businesses which are keen to foster loyalty and engagement often make use of specialist agencies like this one to help them achieve their goals. For many, the chance to increase productivity and efficiency is one which is welcomed by management, staff and customers and clients and there are a wealth of technological solutions designed to make any employee engagement goal attainable.

Recognise the digital generation

Those born since the 1980s not only use technology with ease, but expect it to be available to them in almost every aspect of their lives. For many of this generation, the opportunity to network and collaborate is often appealing, meaning that they are confident and comfortable liaising with people all over the world so they can make the most of specialist expertise no matter what the source. Training and development programmes which utilise these abilities can be hugely successful and elearning options and data and administration monitoring software can all provide employees with some useful insights into their personal development and advice on how to achieve their personal goals as well as company targets.

Drill down to the details

Some employee engagement software can provide hugely detailed insight into how your employees feel, with some allowing you to track your staff’s moods throughout the day and ascertain what factors contribute to their motivation. Software such as this can gather anonymous feedback from employees which can provide vital information about how staff view the company, how they feel about their role within the organisation and what would make them engage more with their employers. Businesses can ask specific questions and target individuals and departments in order to learn more about how they could be maximising their output.

Secrets of the sales team

There are a number of apps which are specifically aimed at sales teams, allowing managers to ascertain the best ways to improve their performance, the most effective rewards and incentives and any training that would help the team to meet their targets. Apps like this can improve the quality and candour of communication between team members and also up the chain to management, making it much easier to identify potential problems before they become critical, spot high-achievers who might need a little push to succeed and ensure you are fostering an environment where transparency and open-ness is prized. Making it easier for staff to communicate with one another, even if it’s to organise a lunch out or co-ordinate a collection for a birthday present, can also be a great way to foster team-work and improve working relationships between team members.

Take action

Whilst there may be a wealth of technological solutions available for businesses which want to monitor and improve employee engagement, it is important to use the information gathered to make changes and take action. It may seem simple, but it can be easy to get bogged down in analysis and forget that the collection of the data is just the beginning when it comes to improving the relationship between employers and employees. Many businesses believe that it is a function of the HR department to be on top of employee engagement, but it is becoming increasingly clear that there needs to be buy-in from everyone involved, from the top down, and that an ongoing programme of reaching out to employees is ideal. More information about how a company-wide approach to employee engagement is best can be found in this article.

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