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It’s a dog’s life so get a new perspective!


Some of you have got to know me quite well. So you’ve probably found out that one of the less corporate aspects of my working life is that not only do I have five Jack Russells but that I also take them to work!  They sit on their own chairs here at How To Market Training’s HQ.  They are a constant reminder to me of why I work so hard: My goal is eventually to open a sanctuary for unwanted and mistreated dogs.  But it’s also about giving permission for and celebrating an element of non-conformity, individual expression, harnessing of passion and one’s motivations for coming to work and giving it our best shot. After all, corporate mission statements, targets, KPI’s and PRP only go so far to float employees’ boats.  In these economically battered times, as managers and business owners we need all the help we can get. This may mean challenging the status quo, breaking the mould, thinking creatively and laterally and tapping into employee  motivations.

Get a fresh perspective

So what are you doing to get a fresh perspective?  I’m not of course suggesting a ‘Take your dog to work day’ but a healthy dose now and again of maverick thinking could work a treat!  If you need any further inspiration read Ricardo Semler’s book ‘Maverick!’. He also takes his dog to work and his business is a lot bigger than mine. His book describes ’The Success Story Behind the World’s Most Unusual Workplace’.

In the meantime there’s a pic above of Pickle, Branston, Lilly, Alfie, and Teddy Edward queuing for lunch!



Alison Miles-Jenkins

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