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‘Joined-up Communication’ seminar from Semiologic


A one day seminar entitled 'Joined-Up Communication' at The Birmingham Conservatoire on May 12th is offering you the opportunity to develop your understanding of communication in organisations...and then put your new skills into practice over dinner and a gala performance at the Symphony Hall.

Poor communication and mixed messages account for many of our biggest problems in the workplace. Often, the true meaning of a message is not transmitted or understood. This unique event, held by Semiologic, helps you avoid these pitfalls by helping you to 'manage meaning' through reading the signs all around you.

"Words, images and actions are 'signs' which we use to create meaning," says Semiologic director, Liz Stewart. "During the seminar, we'll demonstrate how to read these signs to promote more effective communication in the workplace. You'll learn how to interpret complex
communication networks, become more aware of the messages you're sending out and, most importantly, how to avoid mixed messages. Then we'll take you out to dinner followed by a gala performance of Gershwin and Bernstein music at The Symphony Hall, where you'll find you view everything around you with new eyes."

Semiologic's approach is based on semiotics, a discipline that has been used for over a century to analyse literature and art. Semiotics takes as its premise the idea that words, images and actions have meaning only because we understand them in a given context. They are all 'signs' pointing towards meaning that the reader or audience creates using their knowledge of the particular 'language' being used.

"It's a very creative approach that helps individuals and organisations become more creative and innovative in the way they work," says Liz. "It works because it adds human perception into the communication equation."

People who have attended previous seminars find that Semiologic really can have a big effect on the way they work. "Learning the fundamentals of Semiologic is not a long-term activity," says Liz. "It can be grasped quickly and applied immediately. Many people have found that when they return to work after this seminar, a lightbulb is switched on which illuminates and guides everything they do."

To book a place on the event, or to find out more, telephone Semiologic on 01270 882768, or e-mail [email protected].

Further information about Semiologic can be found at


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